My Genre Trailers Analysis (The Kingsman)

My Genre Trailers

Kingsman: The Secret Service

Camera angles:

• At the very beginning of the trailer there is an establishing shot that immediately informs the audience about the setting and time period of the film. For example the first shot that the trailer shows is an establishing shot of London's Piccadilly circus. this tell the audience that if not throughout then at the beginning, the part of the film will be based in London, England.
• After the audience understands the place and setting of the film, the trailer looks into the characters and understanding their personality's. This is shown by a collection of mid shots (with the occasional long shot or close up) over the next 45 seconds. This intrigues the audience by showing a small preview of their back story thus promoting the film more.
• Then, the trailer focus's on showing the genre of the film (action, comedy). They do this by a 25 second scene of long shots, showing an "action-packed" spy fight. The use of the long shots allows the audiences to understand the type of action film that this film is and how its not a spoof comedy but its an action film with comical elements.
• After the trailer has established the characters and the type of film this is, the next couple of scenes are a mix of mid shots, two shots and group shots involving the main character "Egsey". This conveys to the audience that they are going to be following Egsey in the film through his journey to become a spy.
• At 1 minute 40 seconds, we are introduced to the antagonist. He is shown as the antagonist as this section uses many mind shots on him to provoke the thought that he is the evil opposite to Egsey. Also in this section that focus's on the antagonist group, it shows his main henchman in a fight scene with many long shots that shows the audience that this film will go with the hegemonic representation of the main antagonist being the "brains" of the operation and having someone who is the "muscle" working for him to help with his evil plot.
• The final part of the trailer shows many long group shots of action scenes to emphasise that this is a hard hitting spy film and promoting the film to fans of comedy and deep action.

Sound

• Through out the whole of the trailer sound is used through dietetic dialogue to tell the story without giving away any major spoilers. this has been created by only using one or two sentences from a few scenes. This is a great way that the trailer uses to promote the story.
•  Another way that the film has been promoted as an intense action film, is by the use of he non-dietetic gun shots that have been overlaid on the trailer. This created a violent and dangerous film and appeals to the correct demographic
• Although their is constant music overlaid on the trailer, there is still the sound from the scene in the background. An example of this is when the music shows how the scene is high paced and their is a lot of action taking place. This allowed the audience to feel the action element of the film but also it allowed them to focus on the narrative side.  

Miss-en-scene

• From the very beginning of the trailer the element of action is shown as the boys are dangerously driving a car. From the beginning this shows the audience that this is going to be a thrilling action movie with comical elements as the boys are creating funny hand gestures to show that they are having fun.
• next the trailer shows a sophisticated looking man (stereotypical spy with glasses, nice suit and an umbrella) having a fight (and beating up) men dressed as hooligans. This presents the idea that this film will go back to the old fashioned identity of spy's and fuse it with present technology and culture.
• The next collection of scenes shows many spy related items and objects (for example gun rooms, air crafts, underground trains and people skydiving). All of these objects and activity's connotes action and spying. This then will promote the film to anyone interested in these activity's.
• We then see one of the antagonists with sharp swords replacing her legs. As this is not a normal deformity that you see it makes you want to watch the film and find out how it happened and what she can do.
• Finally the trailer shows many connotations of chaos and destruction. They do this by showing a sequence of scenes that include explosions, weapons of mass destruction and gun fire. Doing this allows the audience to see how everything in the film goes wrong which then intrigues the viewer to watch it and find out if the protagonist beats the antagonist.

Editing

• Towards the beginning of the trailer the music fits with the urban working class street attire that's is being shown. The trailer completes this by overlaying a sound bridge of an urban drum and bass tune that represents inner city estates and lees affluent family's. However, towards the end of the trailer the costume and set changes to more affluent and gives connotations of aristocracy. They do this by changing the costume to mainly tailored suits and well groomed characters. As the type of life style changes, the overlaid music changes to a different upbeat pop song that presents a higher class of the characters.
• Towards the middle of the trailer, where the main objective is to promote the action and spy-filled part of the film, the trailer quickly shows short clips of an action montage from the film so that the viewer doesn't have time to process all of the scenes which then takes them on a quick action packed journey that excites the audience and gives out many connotations of heart racing excitement.
• Many shots that have been used have been slowed down or sped up to create excitement (if its sped up) or interest to the story (if its slowed down). Speeding up a clip is usually used for action scenes such as fights or free running.
• The editor uses a diegetic voice over of the dispatcher talking about how the hero's skill is improving. this shows to the audience that this will be the origin story of the main hero.